PepsiCo’s Starry wanted to reach Gen Z on one of their favorite platforms, so they asked us to create a set of TikTok filters for their NBA partnership and the Starry Swag Sweepstakes.

Starry and its ambassadors, Lem and Lime, are infused with a sweet twist of optimism to resonate with Gen Z. That and the digital generation’s love of capturing quirky and customizable bite-sized moments inspired our three Starry filters. 

We produced a sweepstakes video to launch the new filters and showcase the brand’s "good vibes" style. TikTok users can tap through each filter’s choices of playful AR experiences and take Lem and Lime wherever they want. In bringing the lemon-lime duo to life, we also streamlined a multi-team approach to 3D animation and augmented reality.