In 2005, Robert Redford and James Redford introduced The Redford Center, merging the powers of environmental justice, collective action, education, and impact filmmaking. They looked to us to create a rejuvenated identity and scalable website that could evolve with their efforts and promote filmmakers for years to come.

We built them a standardized visual identity that matches their co-founders’ classic sensibility and elevates brand visibility. Its "Redford Red" logo and natural but bold colors seamlessly connect their films and programs across advertising touchpoints.

Our custom and clarified WordPress site allows The Redford Center to quickly update dozens of pages and reusable modules to foster their active film community. We designed their new content management system to be highly flexible and intuitive, giving them complete control over their site without needing to call us for help.