Netflix asked us to create an influencer game show to promote the launch of their new series "My Dad the Bounty Hunter." They wanted to engage viewers using the same family-focused, action-packed storylines that make the show so dynamic.

We designed a custom game show reminiscent of ’90s competition shows and nighttime carnival games. A dedicated team of over 20 people, including our art and design teams, collaborated with specialty builders for eight weeks to create true-to-show set pieces. We set our three different challenges in an old-school gym and gave our father-kid teams drones, modded toys, and shopping carts.

The game show reached a massive audience in the title campaign window, with 750,000 views across various platforms. These targeted views reach demographics that are very likely to click through to Netflix’s feature title.