Engine had a fast-growing platform and a big opportunity -- introduce themselves to the market on their own terms. Rather than build a brand to compete head-on with flashier business travel rivals, they wanted a way to show up as unmistakably themselves.

We took on full creative license and a two-week runway to help Engine showcase that personality and build a campaign from the ground up.

We collaborated closely with production company Echobend, cross-managing multiple agencies, partners, and time zones in one connected workflow while keeping the creative direction consistent throughout.

Coordinating Engine's team on the East Coast, their creative director in Portland, and a production partner Echoband in LA, we ran point and brought it all together in a tight two-week sprint.