The Downstream team (since acquired) was just out of the TechStars incubator program and into their Series A funding round when they needed to elevate their brand and web presence to compete in the crowded field of Amazon Advertising. Their web-based SaaS product uses state-of-the-art machine learning to help consumer brands run high-volume campaigns with ease.

After overhauling the brand’s visual design system, we simplified and gave personality to the website copy. Our custom illustrations and animations were designed to show Downstream’s core value propositions while staying evergreen as the product evolves. We married that content with the design system to develop a rich and flexible website that could grow with little to no technical support.