Coda Brain Launch Commercial

Announcing Coda’s AI platform.

Briane, meet Brain.

Coda is a canvas-style workspace that values ease, manageability, and innovation. When we started working together, Coda was about to enter its new Snowflake-powered software, Coda Brain, into the competitive AI marketplace. As part of a multiphase launch, they needed an ad to help announce Coda Brain to AI and data leaders at Snowflake’s 2024 Data Cloud Summit.

To better understand Coda Brain’s functions and benefits, Coda’s team joined us for a collaborative product and brand exploration. The chosen video concept was first delivered in the form of storyboards and animatics to hone in on our story of Briane, the company hero who saves the workday. Our ad folds in the Coda team’s love of Wes Anderson’s aesthetic and whimsical, narrator-led dialogue.

Coda Brain continues to set the tone for the capabilities of canvas tools with AI. With 50K views on YouTube, our ad is part of Coda’s place at the front of the AI “space race.”

Credits

    • DM Studio

      • Strategy / Creative
        Eric Howard
        Account Services / Creative
        Stan Okumura
        Project Manager
        Benjamin Faber
        Director / Creative Director
        Jon Joiner
        Production Manager / DIT
        Kelton Arcado
        Creative Producer
        Eloise Turner
        Production Asst
        Sophia Fernandes
        Gaffer
        Jacob Iritani
        Creative Producer / Art Director
        Tynan Collins
        Art Director
        Jesse Fernandes
        Script
        Katy Stark
        Briane Odom
        Head of Post
        Matthew Maxwell
        Editor
        Zach Bissell
        Creative Director / Designer / Animation
        Robbie Landsburg
        Animatic
        Andy Richardson
        Designer
        Allison Liang
    • Collaborators

      • Director of Photography
        Erick Lee
        Sound Mixer
        Jimmy Bell
        Production Coordinator
        Emma Ryder
        Art Production Assistant
        Jimmy Bovard Jr.
        Motion Graphics
        Phuong Nguyen
        Colorist
        Adam Cornelius
        Casting Director
        Angela Dee Alforque
        HMU Artist
        Shellie-Rae Leverett
    • Talent

      • Coda Briane
        Lariza Barcena
    • Client - Coda

      • Brand and Product Marketing
        Erin Dame
        Creative Project Manager
        Myles Gleason
        Social Media
        Brian Klein

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