Coda is a canvas-style workspace that values ease, manageability, and innovation. When we started working together, Coda was about to enter its new Snowflake-powered software, Coda Brain, into the competitive AI marketplace. As part of a multiphase launch, they needed an ad to help announce Coda Brain to AI and data leaders at Snowflake’s 2024 Data Cloud Summit.

To better understand Coda Brain’s functions and benefits, Coda’s team joined us for a collaborative product and brand exploration. The chosen video concept was first delivered in the form of storyboards and animatics to hone in on our story of Briane, the company hero who saves the workday. Our ad folds in the Coda team’s love of Wes Anderson’s aesthetic and whimsical, narrator-led dialogue.

Coda Brain continues to set the tone for the capabilities of canvas tools with AI. With 50K views on YouTube, our ad is part of Coda’s place at the front of the AI “space race.”