Coda Brain Launch Commercial
Announcing Coda’s AI platform.
Briane, meet Brain.
Coda is a canvas-style workspace that values ease, manageability, and innovation. When we started working together, Coda was about to enter its new Snowflake-powered software, Coda Brain, into the competitive AI marketplace. As part of a multiphase launch, they needed an ad to help announce Coda Brain to AI and data leaders at Snowflake’s 2024 Data Cloud Summit.
To better understand Coda Brain’s functions and benefits, Coda’s team joined us for a collaborative product and brand exploration. The chosen video concept was first delivered in the form of storyboards and animatics to hone in on our story of Briane, the company hero who saves the workday. Our ad folds in the Coda team’s love of Wes Anderson’s aesthetic and whimsical, narrator-led dialogue.
Coda Brain continues to set the tone for the capabilities of canvas tools with AI. With 50K views on YouTube, our ad is part of Coda’s place at the front of the AI “space race.”
Credits
DM Studio
- Strategy / Creative
- Eric Howard
- Account Services / Creative
- Stan Okumura
- Project Manager
- Benjamin Faber
- Director / Creative Director
- Jon Joiner
- Production Manager / DIT
- Kelton Arcado
- Creative Producer
- Eloise Turner
- Production Asst
- Sophia Fernandes
- Gaffer
- Jacob Iritani
- Creative Producer / Art Director
- Tynan Collins
- Art Director
- Jesse Fernandes
- Script
- Katy Stark
Briane Odom- Head of Post
- Matthew Maxwell
- Editor
- Zach Bissell
- Creative Director / Designer / Animation
- Robbie Landsburg
- Animatic
- Andy Richardson
- Designer
- Allison Liang
Collaborators
- Director of Photography
- Erick Lee
- Sound Mixer
- Jimmy Bell
- Production Coordinator
- Emma Ryder
- Art Production Assistant
- Jimmy Bovard Jr.
- Motion Graphics
- Phuong Nguyen
- Colorist
- Adam Cornelius
- Casting Director
- Angela Dee Alforque
- HMU Artist
- Shellie-Rae Leverett
Talent
- Coda Briane
- Lariza Barcena
Client - Coda
- Brand and Product Marketing
- Erin Dame
- Creative Project Manager
- Myles Gleason
- Social Media
- Brian Klein