Another Planet Entertainment’s Sacramento venue, Channel 24, is for every audience and every genre. To help them discover their new brand and soft launch their new venue, we focused on their values of inclusivity, community involvement, and authenticity.

Our collaborative brainstorming session with our APE partners revealed four characteristics that would guide our designs. We fast-tracked a text-forward brand system emphasizing two of them — classic and clean. We then stress-tested the brand elements by designing mockups for out-of-home advertisements and merch to show our partners what their new system would look like in the real world.

Channel 24’s resulting visual identity sophisticatedly nods to the colors, text, and displays from audio equipment. We outlined it in a comprehensive style guide, which includes wordmark and lettermark logos, and delivered a splash page design, a flexible animation system, and various templates for social media and marketing.