The BulletPoints Project, a University of California Firearm Violence Research Center initiative, is a prevention program mobilizing health care providers to engage in clinical strategies for reducing firearm injury and death. Their brand is bold and approachable; allowing the data to speak for itself while communicating preventative techniques to clinicians in and effective way.

Our team designed comprehensive brand system for print and digital so the research team can confidently and effectively get information into the hands of clinicians who are most likely to successfully intervene against risks of gun violence. The website is an extension of their brand, where valuable clinical resources and be documented easily by their team as the program continues to publish its findings.