Approach

How we show up.

We’re listening.

From the outset,
we’re all on equal terms.

  • We want to get to know you, your team, and the business problem you called us for.
  • We want to test our alignment and talk about how we all work.
  • We want to make sure we’re the right people to solve your problem or give you a great rec if we’re not.
  • We’d love to give you our holistic perspective if you're open to it.

When to DM

You need perspective on:

We may support on any
of these project phases:

  • Creative Strategy

    What story to tell, what’s it saying, to whom, and how will they benefit? Why is this story worth the audience’s attention?

  • Creative Direction

    How will this story be communicated visually, verbally, and conceptually? How will the audience interpret the message?

  • Production

    Making the damn thing efficiently and effectively and never forgetting the strategic intent of the artifact we’re making.

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We believe the best way to be creative in an organized way — especially as a group of people who like to test the boundaries — is through collaboration, not competition.

Collaboration is wired into everything we do: our working relationships, our dialogue and debates, our intentions, and our creative process.

Some notes on how the two philosophies differ:

  • Competition

    • Some approach or perspective is inherently better.
    • Zero-sum outcomes: Where’s my slice? 🥧
    • Fosters a contest culture: Emphasizes quantitative win-conditions, like money, awards, and hierarchy.
    • Incentivizes information hiding.

  • Collaboration

    • Multiple approaches and perspectives are valued.
    • Positive-sum outcomes: We can make more pies together. 🥧🥧🥧🥧🥧🥧🥧🥧🥧🥧🥧🥧🥧🥧
    • Fosters a communal culture: Emphasizes qualitative win-conditions, like connection, trust, respect, and support.
    • Incentivizes transparency in communication.

Our Work

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