Approach
How we show up.
From the outset,
we’re all on equal terms.
- We want to get to know you, your team, and the business problem you called us for.
- We want to test our alignment and talk about how we all work.
- We want to make sure we’re the right people to solve your problem or give you a great rec if we’re not.
- We’d love to give you our holistic perspective if you're open to it.
When to DM
You need perspective on:
Strategy
How to invest marketing budgets wisely
Branding
How to discover and express your brand’s true nature
Design
How to communicate in ways that change hearts and minds
Content
How to find the story and tell it
Technology
How to talk to computers
We may support on anyof these project phases:
Creative Strategy
What story to tell, what’s it saying, to whom, and how will they benefit? Why is this story worth the audience’s attention?
Creative Direction
How will this story be communicated visually, verbally, and conceptually? How will the audience interpret the message?
Production
Making the damn thing efficiently and effectively and never forgetting the strategic intent of the artifact we’re making.
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We believe the best way to be creative in an organized way — especially as a group of people who like to test the boundaries — is through collaboration, not competition.
Collaboration is wired into everything we do: our working relationships, our dialogue and debates, our intentions, and our creative process.
Some notes on how the two philosophies differ:
Competition
- Some approach or perspective is inherently better.
- Zero-sum outcomes: Where’s my slice? 🥧
- Fosters a contest culture: Emphasizes quantitative win-conditions, like money, awards, and hierarchy.
- Incentivizes information hiding.
Collaboration
- Multiple approaches and perspectives are valued.
- Positive-sum outcomes: We can make more pies together. 🥧🥧🥧🥧🥧🥧🥧🥧🥧🥧🥧🥧🥧🥧
- Fosters a communal culture: Emphasizes qualitative win-conditions, like connection, trust, respect, and support.
- Incentivizes transparency in communication.